Find what's costing you traffic, fast
A focused audit of one section, subfolder or market. We check the same technical areas as a full audit, but report only the issues with the biggest impact, ranked so you know where to start.
Why it matters
Not every situation needs a full audit. If traffic to one category dropped last month, if you are about to rebuild a single section, or if you need evidence to secure engineering time, a focused review gets you answers sooner.
We scope the audit to a defined part of the site, such as /us/en/, /blog/ or your product category templates, and report the high-impact issues only. You get a clear, ranked list without the full Fix Guide or code samples of a complete audit.
What we look at
What we check
- Indexation, canonicals and duplicate content
- Status codes, redirects and broken links
- Internal linking and click depth
- Rendering, page speed and mobile parity
What we report
- Only issues ranked high or medium impact
- The templates and URLs each issue affects
- A plain-English explanation per issue
- A recommended next step for each
What you receive
Critical Issues Scorecard
The high-impact issues in your scoped section, graded and ranked by priority.
URL Supplement
The affected URLs and templates for each issue.
Readout call
A walkthrough with your team to agree on what to fix first.
How it runs
Scope
Agree the section, subfolder or market to review.
Crawl
Crawl the scoped area and pull Search Console data.
Rank
Grade issues and keep only the ones that matter most.
Readout
Walk your team through the scorecard and next steps.
This is for you when…
- Traffic to one section or market dropped and you need to know why
- You are rebuilding one part of the site and want a baseline
- You need evidence to win engineering time or budget
- You want to try working with us before a larger engagement
Look elsewhere when…
- You need detailed fixes and code samples (choose the full Technical SEO Audit)
- You want a whole-site review across every template
Critical Issues Audit questions
How is this different from a full technical SEO audit?
The Critical Issues Audit covers one defined section and reports only high-impact issues. It does not include the detailed Fix Guide, code samples or post-launch QA hours that come with a full Technical SEO Audit.
Can I upgrade to a full audit later?
Yes. Many clients start here, then expand to a full audit or a retainer. The crawl data and findings carry over, so nothing is repeated.
What can be in scope?
A subfolder such as /blog/ or /us/en/, a set of page templates such as product or category pages, a single country site, or a recently migrated section.
Is it useful for a sudden traffic drop?
Yes. It is our usual starting point for diagnosing a drop in one area. We look at technical causes alongside algorithm update timing and Search Console data.