Get indexed by search. Get cited by AI.
We fix the technical foundations that decide whether Google indexes your pages and whether ChatGPT, Gemini, Perplexity and AI Overviews name your brand in their answers. From local business sites to multi-million page catalogs.
Search results now come in three forms. Your site needs to work for all of them.
Blue links
Rankings still depend on crawlability, indexation, site architecture and page speed. On large sites, small template issues multiply across millions of URLs.
Answers on the results page
Google summarizes an answer above the links and cites a handful of sources. Clean structured data and clearly written answers decide which pages get pulled in.
ChatGPT, Perplexity, Gemini, Claude
AI assistants fetch, parse and quote pages directly. If their crawlers are blocked, your content renders only in JavaScript, or your facts are vague, someone else gets the citation.
Fixed-scope audits, ongoing programs, and help when you need it
Every engagement ends in prioritized recommendations your developers can ship, plus verification that each fix actually worked.
Technical SEO Audit
A full review of your site's code, structure and infrastructure across 100+ checks, graded in an Index Scorecard your developers can work from.
→ 1,000 to multi-million pages · ecommerce, publishing, SaaSLearn moreGEO · LLM visibilityGEO & AI Search Visibility
Measure and grow how often ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews mention and cite your brand.
→ Any size · B2B, SaaS, ecommerce, healthcareLearn moreAudit · fastCritical Issues Audit
A faster, focused audit of one section, market or subfolder that surfaces the issues costing you the most traffic.
→ Any size · traffic drops, pre-redesign, budget casesLearn moreOngoingTechnical SEO Retainer
Senior technical SEO hours for your product and engineering teams: working calls, ticket specs, release QA and answers when you need them.
→ Mid-market to enterprise · in-house teamsLearn moreProjectSite Migration SEO
Replatforms, domain moves and URL restructures, planned so rankings, traffic and AI citations carry over.
→ Any size · replatforms, rebrands, headless buildsLearn moreStrategyContent & Keyword Strategy
Keyword, topic and competitor research turned into a content plan your writers and subject experts can execute.
→ Any size · publishers, B2B, local and ecommerceLearn moreServices matched to your site's size and industry
A 300-page clinic site and a three-million-URL catalog need very different things. Here is where we usually focus.
Local & small business
Small sites rarely have crawl problems. They win by getting the basics right and being easy for search and AI to understand.
- LocalBusiness and service schema
- Location and service page structure
- Google Business Profile alignment
- Answer-first service and FAQ content
Growth & mid-market
Growing sites start to hit template-level issues, duplicate content and internal linking gaps as more people publish.
- Template audits and canonical rules
- Internal linking and topic clusters
- Core Web Vitals on key templates
- AI visibility baseline against competitors
Enterprise & large catalogs
At scale, small template decisions multiply across millions of URLs. Crawl budget, rendering and governance matter most.
- Log file and crawl budget analysis
- Faceted navigation and parameter control
- JavaScript rendering at scale
- International and hreflang setups
Ecommerce & retail
- Faceted navigation and filter indexing
- Product, Offer and Review schema
- Out-of-stock and discontinued products
- Category page content and internal links
Publishing & media
- Article schema and author signals
- Archive, tag and pagination indexing
- Google Discover and Top Stories readiness
- Getting articles cited in AI answers
SaaS (B2B & B2C)
- JavaScript rendering on app-style sites
- Comparison, pricing and integration pages
- Docs and help center indexation
- Appearing in AI tool recommendations
Education
- Program and course page structure
- Course and EducationalOrganization schema
- Campus, location and catalog pages
- Seasonal enrollment content planning
Healthcare
- E-E-A-T and medical review signals
- Physician, location and service schema
- Accurate, consistent facts for YMYL topics
- Condition and treatment content plans
Manufacturing & logistics
- Large product and spec catalogs
- PDF, spec sheet and CAD file indexing
- B2B lead-generation pages
- Industry and application landing pages
Local & multi-location
- Location page templates at scale
- LocalBusiness schema per location
- NAP consistency across listings
- Service-area and near-me content
Marketplaces & directories
- Thin and duplicate listing pages
- Crawl budget on user-generated URLs
- Index control for search and filter pages
- Structured data for listings
The Index Scorecard: every issue graded, ranked and tracked
Each issue gets a grade, a priority and the URLs it affects, so engineering can size the work and stakeholders can follow progress as fixes ship.
- Index Scorecard: every check graded A to F with a short explanation
- Fix Guide: how to fix each issue, with code samples
- URL Supplement: spreadsheet of affected URLs and files
- QA: we re-check fixes after they ship
| Grade | Check | URLs affected | Priority |
|---|---|---|---|
| F | Faceted URLs indexable without canonicals | 412,880 | High |
| F | Product content rendered only client-side | 96,214 | High |
| C | Redirect chains of 3+ hops | 8,031 | Medium |
| C | AI crawlers blocked at the CDN | site-wide | Medium |
| C | Product schema missing price or availability | 22,540 | Medium |
| A | XML sitemaps valid and submitted | 0 | Monitor |
From access to verified fixes
We work alongside your product, engineering, content and marketing teams, inside the workflows they already use.
Access
Search Console, analytics, crawl permission, priority categories and competitors.
Crawl & analyze
Full site crawl, log files, rankings, backlinks and AI answer benchmarks.
Scorecard
Issues graded and prioritized by traffic and revenue impact.
Walkthrough
We take developers and stakeholders through each fix and adjust for your stack.
Verify
We QA fixes after release and report the change in visibility.
Agency range, in-house depth
Our background combines years of running technical SEO across a full agency client roster with in-house leadership at national retail, ecommerce and publishing companies. We know how to get SEO onto a product roadmap, not just into a slide deck.
Common questions
What is GEO?
Generative Engine Optimization (GEO) is the work of making your brand and pages show up, and get cited, in answers from AI assistants such as ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. It builds on technical SEO: an AI system can only cite pages it can fetch, parse and trust.
Which service should I start with?
If you have never had a technical review, start with a Technical SEO Audit, or a Critical Issues Audit for one section. If your site is in good shape and you want to grow AI visibility, start with the GEO program. We will recommend a starting point after a short call.
Do you implement the fixes?
We write the recommendations, sample code and tickets, walk your developers through them, and verify every fix after it ships. Your team or your agency does the implementation in your codebase and CMS.
What size sites do you work with?
Anything from a local business site to multi-million page ecommerce catalogs and publishers. Our background is large, complex sites, so crawl budget, faceted navigation and international setups are familiar ground.
What access do you need to start?
Google Search Console, your analytics platform, permission to crawl the site, a list of priority categories or markets, and your main competitors. Log files help a great deal on large sites.
How quickly will we see results?
Fixes to crawling and indexation often show up in Search Console within weeks of release. Ranking and AI citation gains usually build over several months, depending on how quickly fixes ship.
Tell us about your site
Share a few details and we will reply within two business days with first observations and a suggested scope.
info@indexandcite.com