A content plan built on what your buyers actually search for
We turn keyword, competitor and customer research into a prioritized content plan with topic maps, calendars and briefs your writers and subject experts can use right away.
Why it matters
Publishing more content does not help if it targets the wrong searches or competes with your own pages. A content strategy starts from demand: what your buyers search for, what they ask AI assistants, and where competitors are winning.
We map that demand to your existing pages, find the gaps and overlaps, and build a plan that tells your team what to create, update, merge or retire, with briefs that make each page useful and easy to quote.
What we look at
Research
- High-intent keyword and question research
- Competitor content and ranking gap analysis
- Search intent mapping by funnel stage
- Prompts buyers use in AI assistants
Planning & briefs
- Topic clusters and internal linking plans
- Content calendars matched to your team's capacity
- On-page briefs with structure, entities and FAQs
- Refresh, merge and pruning recommendations
What you receive
Opportunity model
Keywords and topics sized by demand, difficulty and business value.
Topic map & calendar
Clusters, target pages and a publishing schedule your team can maintain.
Content briefs
Page-level briefs covering intent, outline, questions to answer and internal links.
How it runs
Discover
Interview stakeholders and review existing content and data.
Research
Keyword, competitor and question research.
Map
Group topics into clusters and assign target pages.
Brief
Write briefs and a calendar your team can execute.
This is for you when…
- Your team publishes regularly but traffic is not growing
- Pages compete with each other for the same searches
- You are entering a new market or product category
- You want content that AI assistants are more likely to cite
Look elsewhere when…
- You need the articles written (we brief and review; your writers or agency create)
- Your site has unresolved indexing problems (fix those first)
Content & Keyword Strategy questions
Do you write the content?
We create the strategy, briefs and review guidelines. Your writers, subject matter experts or content agency write the pages, and we can review drafts for SEO before they publish.
How do you choose which keywords to target?
We weigh search demand, ranking difficulty, buyer intent and business value, then check what is already ranking and what your site can realistically win.
Does content strategy help with AI search?
Yes. Pages that answer specific questions directly, include original facts and use clear structure are easier for assistants to quote. Our briefs are written with both search rankings and AI citations in mind.
What about existing content?
Updating and consolidating existing pages is often the fastest win. The plan flags pages to refresh, merge, redirect or retire alongside new pages to create.